“Elephant Conservation and Care Centre” is a project of Wildlife SOS, created in 2010 in collaboration with the Uttar Pradesh Forest Department to rehabilitate severely abused and exploited captive elephants. The Elephant Conservation and Care Centre and the Elephant Rehabilitation Centre is  home to over 25 rescued elephants and is a living breathing conservation education platform to change public perception to support elephant conservation. All elephants at ECCC and ERC were rescued from extreme distress, while some were privately owned and had the cruel history of being used for begging, others spent a lifetime in captivity and confinement as temple elephants or were being forced to perform in circuses.